Mars UK Petcare has launched two Whiskas 12-pack Pouch Multi-Packs with a permanent price-marked pack, exclusive to the independent sector.
The company said that printing the price on-pack was designed to give consumers in the convenience channel confidence they were being charged a fair price for the product.
The two packs in the range are 12x100g Whiskas Favourites and 12x100g Whiskas Fisherman’s Choice, both at pound;3.50.
Trevor West, trading director of Mars UK Petcare and Food, said: “This is the way forward to help retailers build traffic flow. Pet owners are vital to the convenience sector, spending more that twice as much per visit as the average shopper.
“The more ‘big spenders’ we can encourage in store, the more retailers and wholesalers will thrive.”
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