Premier Foods is spicing up its Sharwood’s cooking sauces with the launch of its Bhut Jolokia curry cooking sauces.
According to Premier Foods there is an increasing consumer demand for spicy foods and this new sauce delivers on this. Each jar contains one whole Bhut Joloki chilli, making it 400 times hotter than Tabasco sauce and the hottest curry in Sharwood’s range.
The sauce will raise money and awareness for The Soldiers Charity, with 10p from each jar going directly to the organisation.
Kelly Davis, marketing controller for Sharwood’s, said: “We are really excited to be launching the Bhut Jolokia at a time when Sharwood’s Indian sauces and accompaniments are delivering a strong performance ahead of category. The new super-hot cooking sauce is offering consumers the hot spicy food that they are seeking from a well-known brand they can trust. We will be supporting the launch with a consumer online programme.”
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