Premier Foods has launched a range of Indian side dish accompaniments.
The four variants, Bombay Potatoes, Saag Aloo, Tarka Dahl and Vegetable Curry, are available in 300g microwave pouches which can be heated in two minutes.
According to Premier Foods, Indian accompaniments and convenience products are in very strong growth, with naans, puppodums and chutney all showing excellent year on year sales increases.
Paul Bright, brand controller for Sharwood’s, said: “Sharwood’s side dish accompaniments will enable consumers to recreate the complete Indian restaurant experience at home in a convenient yet authentic format. Consumers are increasingly looking for new flavours and dining experiences but don’t often have the time to prepare their meals from scratch. Sharwood’s side dishes meet all these needs and will generate incremental sales for retailers.”
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