Premier Foods has introduced a new range of Mr Kipling cakes based on British puddings.
The Spotted Dick Slices, Trifle Bakewells and Rhubarb amp; Custard Pies are the latest cakes from the Mr Kipling Inspiration’s range and form part of its ongoing refreshment programme.
According to Premier Foods, the launch of last summer’s ice cream cakes range delivered pound;6m retail sales value, as consumers continually seek new and interesting flavours in this category from trusted brands.
Michelle Wilde, brand director cake, said: “We are delighted to be launching the new Mr Kipling great British puds range as part of our continued commitment to delivering innovation to the cake category. The three new products offer consumers convenient and tasty options as snacks and lunchbox treats in well-loved Great British pudding flavours. The packaging has a fun and impactful design providing shelf standout.”
The Spotted Dick slice and Rhubarb amp; Custard Pies are packaged in cases of 12, while the Trifle Bakewells are available in cases of 10.
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