Premier Foods has launched two new Ambrosia ranges.
The Crumble Puds contain Ambrosia Devon Custard and fruit compote with crumble on the side and the Jelly Puds contain jelly with Ambrosia Devon Custard on the side. They have no artificial flavour, colours of preservatives, can be eaten hot or cold.
Stuart Wilson, director of sweet at Premier Foods, said: “As the number one player in ambient desserts, Premier Foods is championing the category. We believe there is an incremental pound;35m retail opportunity, which we can drive by playing into our brand strengths, increasing the penetration of individual desserts and bringing excitement to the category with new product development. We will be investing pound;20m over the next three years – putting the feel good factor back into the ambient desserts aisle.”
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