Panasonic has launched the Panasonic Power Station, a mixed counter display designed for the impulse category. The display is intended for convenience retailers who have limited space but want to maximise profits. To drive future top-up purchases the Power Station also includes pound;10 worth of money off vouchers.
The display contains 14 packs of Xtreme Power alkaline batteries (7xAA 7xAAA) and 16 packs of Special Power zinc batteries (8xAA 8xAAA). The contents of the Power Station retails at approximately pound;66 and the 5x pound;2 vouchers can each be used against the purchase of a box of any Panasonic Xtreme Power batteries.
Tim Clark, marketing manager, commented: “We are delighted with our new Power Station and the response from our wholesale customers has been overwhelming.”
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