Persil has launched its ‘Be My Coach’ initiative, which aims to encourage parents to play sport with their children.
The ‘Be My Coach’ initiative encourages kids to get involved in sporting activities where they will inevitably get dirty, linking in with Persil’s ‘Dirt is Good’ campaign.
An integrated multimedia campaign starring Liverpool and England football star Steven Gerrard will include TV, radio, outdoor posters, online and in-store and on-shelf activity.
As part of the campaign, Persil has created a Family Coaching Kit. Persil is encouraging kids to ask their parents to ‘Be My Coach’ and get the kits with special packs of Persil. The kit includes a unique skills ball signed by Steven Gerrard that tests kids reactions by bouncing unpredictably, a set of skills cards with games, a stopwatch and a DVD with tips from Gerrard.
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