Perfetti van Melle has combined two of its brands to create Chupa Chups Fruittella.
The Chupa Chups filled lollipop has a chewy Fruittella centre made with natural fruit flavours and colours.
The lollipop is available in Strawberry flavour. The lollipops are available in a 100- unit cap and flag tin and a 50- unit box.
Mark Stangroom, marketing director of Perfetti van Melle, said: “Standing out in a crowded confectionery market and making a lasting impression is the real secret to NPD that will both sell and stand the test of time. We feel we have developed a product that will do both, with Chupa Chups Fruitella, our most innovative launch to date.
“We are investing heavily in national promotions to drive trial and ensure consumers experience this new and exciting concept. We know that individually both brands have offered incremental sales for retailers; by combining the two we have an even stronger proposition.”
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