Perfetti Van Melle is giving consumers the chance to win an iPad every day.
According to Perfetti Van Melle, the brand does particularly well in commuter areas, city centres and petrol forecourts, and it is keen to attract new consumers and drive more frequent purchase rates among them.
Aimee Reason, Perfetti Van Melle brand manager for Smint, said: “We felt that offering consumers the chance to win an iPad every single day would resonate with our young, tech savvy target audience that traditionally buys Smint.
“We believe this generous, easy to enter competition will greatly help drive sales among non-Smint loyalists, attracting a new army of consumers to the brand while offering a great reward for existing customers.”
The promotion starts on March 1 and runs until May 31
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