PepsiCo is launching a new summer promotion, Gary’s Great Trips.
Consumers can collect on-pack points to exchange for discounts on days out around Britain.
There is also an option to bid for ‘VIP trips’, including international rugby tickets, passes to the V Festival and tickets to the World Touring Car championship
Once the collected points are uploaded to the Gary’s Great Trips website via the on-pack codes they can be exchanged for value discounts on days out across the UK and Ireland.
The bidding aspect will feature on all single serve formats.
Kirk Tanner, VP of impulse sales for Walkers, said: “Gary’s Great Trips is another great promotion from Walkers. It offers shoppers genuine value with fantastic savings on popular venues across the UK and Ireland. What’s more, we have developed activity specifically for the convenience channel which offers impulse customers the chance to bid for amazing VIP trips and events.
The promotion is running across all formats of Walkers crisps.
Contact: 0118 930 6666