PepsiCo has unveiled a new Doritos promotion offering consumers the chance to win Guitar Hero World Tour.
The on-pack promotion offers a complete Guitar Hero World Tour kit, Guitar Hero 5 game and an Xbox 360 console. Consumers need to buy a pack of Doritos and enter the pack code on the Doritos website. Three winners will be chosen every evening for 80 days and more than pound;50,000 worth of prizes can be won.
Promotional 125g packs of Doritos will be available with a 99p price-mark and are available in a case size of 10.
Kirk Tanner, VP of impulse sales for Walkers, said: “Doritos continues to go from strength to strength and with the explosion of the in-home sharing occasion it is the perfect brand to maximise sales. To make the most of this promotion, site secondary displays of Doritos in high traffic areas.”
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