PepsiCo launches Paw Ridge for kids

PepsiCo has added to its Quaker brand with the launch of Paw Ridge.

Paw Ridge is a smooth oat-based porridge aimed at 8-12 year olds and designed to provide a healthy option at breakfast.

It is available in Original and Honey and has been milled extra finely. It cooks in 90 seconds and contains no artificial colours, flavours or preservatives.

Sean Summers, marketing director of Quaker, said: “The children’s cereal market is in growth and we know from our research that mums are looking for a breakfast cereal that meets their health and convenience needs but also has the taste and appeal to make their children want to eat it. We are very proud of the fact that Paw Ridge meets all of those criteria and its nutritious, convenient and tasty credentials will deliver incremental sales and continue to drive growth in the cereals category.”

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