PepsiCo has introduced a new flavour campaign for its Walkers brand.
Walkers ‘What’s That Flavour’ aims to put the nation’s taste buds to the test and consumers are being given the chance to win three pound;50,000 prizes if they correctly identify the mystery flavours names.
Miranda Sambles, marketing director for Walkers, said: “By stimulating people’s natural curiosity around flavour, the campaign is set to get the whole nation talking and ultimately drive sales
“We are investing significantly in the impulse channel, working in partnership with our customers to help them maximise this promotion. Over 17,000 independent retailers received mystery flavour teaser bags to drive awareness and excitement for the campaign. We have also created smaller 32-case stackers and ‘ready to sell’ clip stripes in mixed cases of 24 to offer value and allow retailers with limited space to stock alongside the core range.”
The identity of Mystery Flavour A, Flavour B and Flavour C will be announced on March 12.
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