PepsiCo adds to portfolio with introduction of Walkers Crinkles

PepsiCo has introduced Walkers Crinkles with a multi-million pound campaign.

Walkers Crinkles will be available in four flavours: Simply Sea Salted, Cheddar amp; Onion, Salt amp; Malt Vinegar and Sweet Chilli. They come in six packs and 32g single serve packs.

Jon Kyle, impulse sales director for PepsiCo, said: “Walkers Crinkles is an excellent addition to our portfolio of leading crisps and snacks and presents a significant incremental sales opportunity for retailers. If you look at other markets, crinkle-cut is an underdeveloped opportunity in the UK. By leveraging the category’s number one brand, which two in three households buy, we believe we can step-change the growth of crinkle-cut crisps.

“Right range, right display and right value is fundamental to having the edge.”

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