Pepsi-Cola UK has unveiled an updated advertising campaign to support Pepsi Max. The new print campaign launches with a UK wide outdoor campaign.
The ‘Max your life’ advertising is based on the theme that experience is made better and bigger with Max, being maximised. The max line device has different treatments of definition, including: rabbit/playboy, moose/fox, bench/chairlift and ballet/stiletto.
Bruno Gruwez, marketing director of Pepsi Beverages UK, said: “This is a really exciting time for Pepsi Max and takes our commitment to the brand to the next level. The adverts form part of an integrated campaign.”
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