United Biscuits UK is celebrating Penguin’s 75th year with a chance to win pound;1,000.
McVitie’s Penguin was first produced in 1932 and according to UBUK is the third biggest brand in the chocolate biscuit bar category, with approximately 430 million bars sold each year.
The on-pack promotion is giving away pound;75,000 and consumers have the chance to win pound;1,000 in cash if they find one of 75 winning gold Penguins.
These are hidden among the 75th anniversary packs and consumers can also win one of 7,500 penguin moneyboxes. To win a moneybox consumers have to write in to enter a prize draw.
The promotion will run across the 9-, 18- and 27-packs, and the packaging has been re-designed to feature the penguin character prominently.
Contact: 0800 138 0813