Pair of new products in Weetabix portfolio

The Weetabix Food Company is launching two new products, Weetaflakes and Alpen No Added Sugar with apricots, dates and pistachios.

This new activity closely follows the launch of the company’s new advertising campaign in June and further consolidates the company’s family of wholegrain-rich breakfast cereals.
The Weetaflakes provide the Weetabix constituents in a cereal flake format. The new Alpen variant complements the existing Alpen no added sugar (NAS) product.
In addition to the new product launch, all packaging in the Alpen range will be redesigned to provide increased on-shelf stand out.

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