Pago fruit juices target choice

Fruit juice brand Pago says wholesalers should be encouraging their retail customers to reinvigorate their soft drinks section, with a juice bar or fruit juice of the month.

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Marvin Henshaw, UK country manager for Pago, said there was still a place for volume and value products, but also room to improve the juices proposition.

He was speaking following the launch of Pago premium fruit juice flavours in 330ml PET bottles – including Orange, Orange-Carrot-Lemon (ACE), Lemon Lime, Multivitamin Red, Pineapple, Multivitamin Tropical and Cloudy Apple and Peach.

Pago fruit juices are sold in the convenience and snack sector with a long shelf life.

Contact: pagofruitjuice.co.uk

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