Unilever has unveiled a new advert for its Marmite brand featuring Paddington Bear.
Paddington is seen about to eat a marmalade sandwich when he sees an advert for Marmite. Paddington tries marmite and likes it while a passing seagull, who he shares the sandwich with, hates it.
The advert is designed to encourage the use of Marmite in sandwiches.
Cheryl Calverley, Marmite brand manager of Unilever UK Foods, said: “We are really excited to be working with Paddington Bear. Both the Marmite brand and Paddington Bear are British institutions and have broad appeal, transcending generations.”
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