P amp;G is adding British flare to its packs in order to celebrate the season of sport due to hit the UK this summer.
The Bold 2 in 1, Crystal Rain and White Lily have a Union Jack on packs at the top of the box and the P amp;G Worldwide Olympic Partner logo on front of pack.
The Lenor special edition premium scent, Success Blossom also features a Union Jack and P amp;G Worldwide Olympic Partner logo.
Paul Lettice, head of trade communications for P amp;G, said: “With an amazing summer of sport fast approaching what better way to capture the excitement and mood of the public than with the attention grabbing packaging of the new look Bold Crystal Rain and White Lily and Lenor’s limited edition SKU.
“Consumers want their clothes to feel soft to touch after washing and Bold and Lenor have risen to the challenge to give shoppers that ‘new clothes’ feeling in every wash with a special touch of British pride.”
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