P G launches Pringles Xtreme to target 16-24 year old males

Procter and Gamble has launched Pringles Xtreme to target a younger audience.

Pringles Xtreme is available in Exploding Cheese Chilli, Smokin’ Ribs, Flamin’ Chilli and Fiery Wasabi.

The launch will be supported with a digital campaign that focuses on 16-24 year old males via an interactive platform.

According to P G large sharing snacks are worth pound;447.2m in annual UK retail sales, with Pringles as the market leader.

Paul Lettice, trade communications manager at P G, said: “This latest launch from Pringles really pushes the flavour boundaries of the brand to a genuinely new level.”

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