P G launches new fragrances for Daz

Procter and Gamble has added two new variants to its Daz range.

Summer Flower Power and Mandarin Lime Splash are available in powder and liquitab formats.

Paul Lettice, trade communications manager at P G, said: “Both new variants give consumers the great cleaning they know and expect from Daz, with a choice of fantastic scents. In the eyes of the consumer a fresh fragrance highlights cleanliness, further driving consumer acceptance of Daz’s superior cleaning power.

“We are confident the new variants and bright new packaging will excite consumers and add significant incremental volume to the category.”

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