P G has refreshed its Febreze variants

Procter and Gamble is refreshing Febreze for 2008.

The new range will include an improved Classic variant, a Pet Odour variant, an Allergen Reducing variant, a Summer Splash variant and a Lavender Camomile variant.

The Pet Odour variant is designed to eliminate 99.9% of bacteria that cause odours and the Allergen Reducing variant is designed to eliminate up to 75% of known allergens on household fabrics.

Paul Lettice, trade communications manager for P G, said: “The range now includes a format for every occasion from everyday use around the home to removing odours created by cooking or pets, as well as scented options for those consumers who not only want to eliminate odours, but replace those smells with gently pleasing fragrances. Retailers should stock the full range to offer shoppers a comprehensive range of Febreze products.”

Contact: 0800 597 3388

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