Cadbury has launched an on-pack promotion for Maynards.
According to Cadbury, with more people deciding to stay in, confectionery bags are perfect for sharing with friends and family, and are worth pound;154m in impulse. Cadbury has five brands in the top 10 sugar bags.
The campaign gives 1,000 shoppers the chance to win pound;100 instantly with each purchase of any of the products in the Maynards range within the UK and Ireland.
The Hootsman character will return on the packs with the tagline ‘what’s in your packet?’
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