On-can promotion to lift Grolsch sales

Grolsch is launching its first on-can promotion for nearly four years this month.

The new on-pack offer involves consumers sending in eight ring pulls from promotional Grolsch packs to receive a free Grolsch-branded boxed pint glass.

The offer will run on 500ml and 440ml cans for eight weeks from March, and will run on pint cans until December, and up to 30,000 of the glasses are on offer.

Andy Cray, Grolsch brand director, explains: “A key priority for 2005 is to help consumers enjoy the same quality experience when drinking Grolsch at home as they would expect in a pub, bar or club. This includes enjoying Grolsch from quality glasses.”

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