Ocean Spray is offering rewards to cash and carries, wholesalers and independent retailers.
The scheme is free to join and enables members to swap ‘berry points’ which appear on all cases, for branded POS, merchandise and gifts including digital cameras, iPods and luxury spa experiences.
Nick Short, commercial manager at Ocean Spray, said: “The Harvest Club is central to our investment in the impulse and convenience channels. We know independent retailers are having a tough time at the moment and we want to recognise and reward their support for the Ocean Spray brand. At the same time, the Harvest Club will be integral to improving range, stocking with berry points featuring across all SKUs and this is a vital component of our growth strategy.”
A new TV advert will be running until June.
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