Northern Foods is launching Fox’s Ambers into the biscuit market.
The range is designed to be a new category of biscuits, everyday indulgence, which will encourage consumers to trade up from their typical everyday biscuit barrel offerings.
It is available in Fox’s Ambers Milk Chocolate, Fox’s Ambers Praline and Fox’s Ambers Caramel.
Rachel Moffatt, brand sector director for Fox’s Biscuits, said: “The launch of Fox’s Ambers is a very exciting moment for us; one that we hope will redefine the meaning of an everyday biscuit for consumers.
“Indeed, the carefully developed range will make indulgent flavours like praline completely accessible and affordable to biscuit lovers everywhere.”
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