Britvic has announced an initiative with Nokia aiming at creating value to the music experiences of their fans.
The on-pack promotion gives Pepsi consumers the opportunity to win a Nokia 5800 with Nokia’s Comes with Music offering.
Consumers need to text unique codes found on Pepsi, Pepsi Max and Diet Pepsi packs for a chance of winning the handset. The code can also be entered online and the website will feature links to Pepsi Maxcast and the Nokia Music Store.
The Nokia 5800 handset and Nokia Comes with Music offering gives consumers free access to download tracks from a library of over six million songs at Nokia Music Store.
Chris Owen, Pepsi brand manager at Britvic, said: “Pepsi has long been established as having links with some of the biggest names in music. We are constantly looking at new and engaging ways to reach consumers bringing music to them through different media.”
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