John West is introducing No Drain Tuna.
The No Drain Tuna uses patented technology which allows the tuna to be canned without excess liquid while retaining its moisture. It will be on shelf in oil and brine formats.
Jeremy Coles, marketing director of John West said: “We are single-minded in our focus and understanding of the consumer and have undertaken extensive research to ensure we are meeting their needs.
“What was paramount was that consumers want easier ways to prepare their tuna without the mess and hassle associated with draining.
“John West No Drain Tuna meets this demand and offers consumers something new and exciting. Coupled with our heavyweight marketing activity, we expect the product to reinvigorate the category and bring canned tuna to the forefront of consumers’ minds.”
Contact: 0151 243 6200