Cadbury Trebor Bassett has unveiled a sugar free mint, Trebor Extra Cool. The sweet is a boiled mint made from pure mint oil with an extra cool centre. It targets ‘on-the-go’ consumers with a handy roll-pack with individually wrapped mints. The launch will be backed by a strategic press and outdoor advertising campaign as well as in-store activation.
Cadbury Trebor Bassett’s head of consumer relations Mike Tipping commented: “Trebor Extra Cool is a truly innovative product which will re-energise the sector and ensure increased retailer profitability by offering the consumers a truly unique great tasting product.”
Trebor Extra Cool is available in two flavours, peppermint and spearmint, with an RRP of 40p. There will also be a Peppermint three-pack with an RRP pound;1.15.
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