Tetley’s decaffeinated tea brand Tetley Decaf is being relaunched with a new look and improved taste, backed by a £3m spend.
Research has shown that the main barrier to buying decaffeinated products is taste, according to Tetley, so it has improved the taste of Tetley Decaf to bring it closer to normal tea.
And it has developed a new pack design to increase shelf presence and highlight its taste and healthy living benefits.
The relaunch in being supported by a TV campaign featuring Tetley’s new advertising star Auntea, and on-pack samples on packs of Tetley 160s from May.
The new flavour will be available from this month in packs of 40, 80 and 160.
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