Premier Foods is giving its Branston Pickle brand a makeover in time for its Christmas peak selling period.
The initative involves a new jar shape, easy-to-open lids, new price points and weights.
Previously available in cases of 12, Branston Original and Small Chunk will be available in cases of six.
To increase consumer awareness of the new look Premier Foods is promising a large-scale national campaign in the three weeks leading up to Christmas, and strong in-store support and activity.
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