Goodfella’s is re-launching the Deeply Delicious deep pan pizza range.
The launch aims to improve the texture of the base and overall taste. It is also aiming to offer better health propositions to meet 2010 guidelines with a pizza dough that contains significantly less salt and no hydrogenated fats.
New toppings include Loaded Cheese, Pepperoni Perfecto, Chicken Bacon Club and Meaty Mayhem.
The launch is being supported with an above and below the line campaign which includes POS material.
David Wilson, senior brand manager of Deeply Delicious, said: “We have a programme in place for removing transfats from the whole Goodfella’s range, which has already gone live for Delicia, La Bottega and Solos, with Deeply Delicious following.”
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