New pack design for Drum

Imperial Tobacco is set to unveil a new pack design for its Drum Halfzware portfolio.

Drum, for sale since 1952, currently accounts for 5.26%* of all RYO sales and Imperial says the new Drum Original and Gold pack redesign will give consumers “added reassurance that they are buying a unique quality tobacco product”.

Imperial says Drum also offers retailers attractive margins of between 10.37% and 10.79% profit on return (POR). **

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