Bendicks is revitalising its brand with a full re-launch and new flavours.
Richard Drayson, sales director at Bendicks, said: “We have invested significant funds to drive sales. 2009’s programme represents the most ambitious plan for the brand since it was launched in 1931.”
The re-launch aims to extend the relevance to a wider group of younger consumers and expand the number of usage occasions.
Bendicks Bitteroranges has been added to the range. Bendicks Bittertubes 100g tubes have also been introduced, with individually wrapped mini Bendicks Bittermints, Bittergingers and Bitteroranges.
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