New flavour for Oat So Simple range

PepsiCo has added a new flavour to its Quaker range.

The Sweet Cinnamon Oat So Simple flavour is designed to provide an opportunity to drive incremental sales.

According to PepsiCo, in 2008 hot cereals delivered 20% of total cereal category growth, with Quaker contributing 84% towards this.

The packaging includes a ‘2 minute’ flash, to communicate to consumers the time it takes to prepare Oat So Simple.

Sean Summers, marketing director of Quaker, said: “Consumers are looking for three key things for their breakfast cereal – health benefits, affordability and convenience. Oat So Simple ticks all the boxes. Time is one of our most valued resources and Quaker Oat So Simple takes only two minutes, while ensuring consumers don’t need to compromise on the taste and quality of their breakfast. We’re sure the additional flavour will have a huge impact this winter.”

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