Pernod Ricard has begun marketing and distributing the Stolichnaya brand portfolio in the UK, taking over from First Drinks.
The distribution agreement follows a global agreement with SPI and Pernod Ricard to market and distribute the Stolichnaya vodka brand portfolio worldwide.
Simon Thomas, commercial director for Pernod Ricard UK, said: “We are very excited to provide the number one selling Russian vodka to our customers as part of our new and enlarged portfolio. We look forward to developing and growing the brand in both the on and off trade, working closely with the Stolichnaya team.”
First Drinks managing director Chris Mason said: “We are proud of our significant achievements in building Stolichnaya into a highly successful vodka brand within the UK market.
“We look forward to exciting new brand developments ahead in 2006.”
Contact: 020 8538 4000