Cadbury Trebor Bassett is introducing a treatsize version of Cadbury Dairy Milk and rolling out new shelf-ready packaging for its entire treatsize range.
Mike Tipping, head of customer relations for Cadbury Trebor Bassett, said: “One in five people in the UK bought a treatsize pack last year but there is still massive profit potential for this sector.
“Treatsize shoppers are predominantly mums shopping for their families and Cadbury Dairy Milk will have huge appeal – the number one confectionery brand in the small portions they prefer in the home.
“For retailers, it will deliver excellent cash rate of sale, making additional profits and driving growth within the treatsize sector.”
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