Golden Wonder has launched a new range of 32.5g bags of crisps.
The range, which replaces the 35g bags, is made up of eight popular flavours from Cheese amp; Onion to Pickled Onion plus special edition varieties will be introduced to the range throughout the year.
The four best-selling flavours of Cheese amp; Onion, Ready Salted, Salt amp; Vinegar, and Prawn Cocktail crisps will also be available in 39p price-marked packs (PMPs).
Nielsen Scantrack figures for the 52 weeks to April 28 this year show that purchases of handy pack bags of standard flat crisps have seen a 9.7% unit decline year-on-year. Golden Wonder is expecting its new strategy to boost sales and trade margins.
The crisps come in cases of 48 packs with the wholesale price per case for the PMPs between £9.99 and £10.49. The unmarked packs have an rsp of 49p with a wholesale price per case of between £10.49 and £10.99.
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