McVitie’s has announced several new cake launches for the first quarter of 2007.
It will be extending its Whole Cake range further with the Apple Sultana loaf cake with an RRP of 99p.
According to McVitie’s, Jamaica Ginger Cake is the number one branded whole cake in the UK, and to complement this McVities is introducing Jamaica Ginger Fruit cake from March with an RRP of 99p. Two limited editions, Jamaica Ginger Lemon and Jamaica Ginger Orange, will also be available later in the year.
McVitie’s will also be unveiling a new range of cake treats, Heat to Treat cakes. The range will be available from March with an RRP of pound;1.29 for two. The cakes will be available in Double Chocolate Cake with chocolate sauce filling, Refreshing Zesty Lemon Cake with lemon curd filling, Jamaica Ginger Cake with custard sauce filling and Lyle’s Golden Syrup Cake with custard sauce filling.
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