Walker Crisps has unveiled plans for its Doritos brand with an increased focus on the core range and introduction of a new Sizzling Barbecue flavour.
Hint of Lime and Lightly Salted flavours have been moved into the core Doritos range, while Cool Original and Tangy Cheese are now available in larger 350g bags.
PepsiCo trade marketing manager Cara Beeby commented: “We believe we are focusing on what consumers really want.”
The core Doritos range now includes Cool Original, Tangy Cheese, Extreme Chilli Heatwave, Hint of Lime, Lightly Salted and Sizzling Barbecue. The 200g bags have an RRP of pound;1.29 and the new 350g bags have an RRP of pound;1.49.
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