Nestlé Rowntree is aiming to help small stores capitalise on boxed chocolate sales by launching a composite outer that reduces the investment for retailers wanting to stock up with a range of products.
The boxed chocolates composite outer contains Quality Street (480g x3) and After Eight (300g x3), new launches Pizazz from Quality Street (180g x3) and After Eight Straws (x3), as well as Matchmakers Mint (x3) and Dairy Box 210g (x2), plus three free Milkybar Xmas Selection packs.
With an RRP of only Â£34.99, it gives retailers the opportunity to reduce their cost outlay as they do not have to invest in full outers of each product which would amount to a total of Â£136.90.
“With the confectionery gifting market worth a massive Â£128m to independent retailers (14% of annual confectionery sales), this is a key area they should be capitalising on,” advised Graham Walker, Nestlé Rowntree sales communications manager.
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