Nestlé Rowntree is offering a ‘Kids Go Free’ promotion this summer to give kids the chance to try out a new activity.
Packs of Milkybar, Smarties and Rowntrees Fruit Pastilles feature tokens entitling kids of all ages to take part in a taster session of either swimming, tennis, dancing, bowling or martial arts. Two tokens are required for each activity and the tokens can be redeemed at more than 1,700 venues across the UK.
Graham Walker, Nestlé Rowntree sales communications manager, said: “Not only does it add value to the kid’s favourite treat, but the reward also goes towards keeping them occupied with a fun activity during the school summer holidays.”
The ‘Kids Go Free’ promotion is supported with a media campaign, including TV and radio advertising. Nestlé Rowntree biscuit packs, including KitKat two finger, Breakaway and Blue Riband are also included in the promotion.
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