Nestlé Rowntree is introducing white chocolate variants of KitKat and Rolo as limited editions for Christmas.
The two launches are Rolo Caramel and Cream (RRP 38p), which is white chocolate Rolos filled with layers of caramel and cream, and KitKat Chunky White (RRP 37p), a KitKat wafer topped with white chocolate.
“The white chocolate limited editions will appeal to the growing number of consumers looking for more indulgent confectionery, ” said Graham Walker, Nestlé Rowntree sales communications manager.
“What’s more, limited editions of favourite brands capture shoppers’ attention and stimulate additional impulse sales for retailers.”
Contact: 0800 073 0200