Nestl eacute; Confectionery has launched a pound;7m marketing support package for Aero.
The campaign starts this month and will include TV advertising, events and sampling aiming to help broaden the appeal of the brand and grow the immediate consumption market.
The campaign is focused on the light and bubbly texture of Aero and eat now occasions. Aero Peppermint will also have sampling and experiential activity designed to help re-engage with mint chocolate lovers. The campaign is targeted at 16-35 year-old men and women.
Graham Walker, trade communications manager, said: “2009 is set to be a great year for Aero and Aero Peppermint in particular. The wider focus on men as well as women, combined with a new and exciting marketing campaign will ensure the brand drives sales and profits for retailers.”
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