Nestl eacute; Confectionery has re-launched its chocolate biscuit bar range.
Blue Riband, Breakaway, Toffee Crisp and Drifter contain 99 calories while keeping the same taste.
A pack design will feature a ’99 calories’ flash on the front to communicate the change to shoppers. The back of pack has also been improved to add shopper reassurance by highlighting the no artificial colours or preservatives.
Graham Walker, trade communications manager of Nestl eacute; UK, said: “Nestl eacute; Confectionery is committed to providing consumers with great tasting treats that consumers can feel good about. Across our biscuit portfolio this re-launch is certain to appeal to the growing number of shoppers who are looking for added reassurance of calorie control without compromising on taste, especially mums shopping for lunchboxes or treats for the family. This new range offers a significant point of difference to other brands in the marketplace – the lowest calorie content within the top 20 brands by an average 13%.”
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