Nestl eacute; Purina introduces its Bonio Meaty Chip into dog biscuit arena

Nestl eacute; Purina has launched Bonio Meaty Chip into the dog biscuit arena.

The biscuit is low fat with meaty pieces added to it and is available in two SKUs, Bonio Meaty Chip (375g) and Bonio Meaty Chip Bitesize (400g).

Luca Takacs, senior brand manager for Bonio, said: “The launch of Bonio Meaty Chip is the biggest innovation in Bonio biscuits ever and aims to excite consumers about the category by providing a special and tasty product. It will also encourage shoppers to trade up to a more premium product, adding value into the category.

“Bonio Meaty Chip proved very popular in research groups, so we are confident it will provide retailers with a profit opportunity not to be missed in 2012.”

Contact: 020 7343 3228

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