Nestl eacute; Confectionery is launching a Fashion Break on-pack promotion for KitKat Senses.
The promotion gives 100 consumers the chance to shop with pound;1,000 cash. An on-pack flash will communicate the promotion and consumers have to visit kitkat-perfectbreak.co.uk to enter the unique code placed inside the promotional wrapper.
Additionally, every wrapper will include a pound;2 voucher for an online fashion retailer and up to five wrappers can be used to earn a pound;10 discount.
Graham Walker, trade communications manager for Nestl eacute; UK, said: “Cash promotions are a great incentive for consumers to purchase, especially in these current economic times. In fact, research shows that a massive 84% of us are likely to buy into a cash promotion. What’s more, with Fashion Break everyone is a winner.”
As part of the pound;6m media campaign for the promotion TV advertising will launch in May, with sponsorship of the London Clothes Show and PR activity with Girls Aloud.
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