Nestl eacute; looks ahead to Easter

According to Nestl eacute; Rowntree. Easter Eggs account for almost 95% of all Easter gifts given, and it is looking ahead to its 2007 range

The Pink Smarties ‘jewellery set inside’ egg and Smarties ‘colouring set inside’ egg have gifts within the egg itself and have an RRP of pound;3.99. Also pound;3.99 are Yorkie, Aero Bubbles and KitKat eggs, all with mugs.

Nestl eacute; Rowntree sales communication manager Graham Walker said: We want to help small shops succeed with shell eggs. The best way of doing this is to stock a focused standard egg range, which utilises the higher price points we know shoppers are willing to pay, and which offers more than just chocolate.”

The Special Eggs range features Milkybar Buttons Mr Potato Head egg, Smarties Book Prize egg Yorkie Subbuteo egg and KitKat Chunky GP Championship egg, all with an RRP of pound;4.99 and Smarties egg decorating kit and Smarties wobbling bunny moneybox egg with an RRP of pound;3.99

Yorkie 300g and Quality Street 480g packs will have new designs for Fathers Day and Mothers Day. Yorkie will also have a pack design for Valentine’s Day. Nestl eacute; Rowntree has designed themed sleeve packaging with slogans, that can be removed after the occasion, to return the product to its standard packaging.

Contact: 0800 073 0200

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