Nestl eacute; launches its Aero Bubbles Milk

Nestl eacute; Rowntree has launched Aero Bubbles Milk.

The launch follows the successful introduction of Aero Bubbles Peppermint to the impulse market in 2005, and is designed to appeal to consumers who eat milk chocolate. According to Nestl eacute;, Aero Bubbles Peppermint became the biggest confectionery launch in 2005 and made Aero the fastest growing top 100 grocery brand, up more than 33% in value. Aero Bubbles Milk will benefit from a pound;4.2m media campaign, including TV advertising, internet advertising, PR and sampling activity.

Graham Walker, trade communications manager of Nestl eacute; Rowntree, said: “Aero Bubbles Milk will be our biggest impulse launch of the year.”

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